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Live Broadcaster Nimbus to distribute live sports content on its own

Private sports broadcaster Nimbus, which holds telecast rights of cricket matches featuring India till 2010, today said it would launch an independent bouquet for distributing content to cable and other TV platforms.
Shashi Kalathil The announcement puts to rest speculation that Nimbus was working on a distribution deal with Sony Entertainment Television, after an agreement with Star India was called off.

Nimbus' efforts to reach a distribution deal failed after the government issued an ordinance making it mandatory for the private broadcaster to share feed with public broadcaster Doordarshan, ending any exclusivity it enjoyed.

"The independent distribution route will allow us a rapid ramp up, better long term control and superior monetising. For the next 2-3 months, the focus will be on getting maximum distribution reach for Neo Sports and Neo Sports Plus," Neo Sports CEO Shashi Kalathil said in a statement.

Former Zee Turner CEO Arun Poddar has been appointed President (Sales) for Neo Sports.

Kalathil said the bouquet will be expanded on the basis of considerable interest and the best option in the Indian environment is to extract revenues from the cable TV distribution team.

Nimbus has a line up of cricket series till 2010. This year, Australia and Pakistan are scheduled to visit India and play test and one-day matches.

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